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Back to Blog I receive many emails, and I study much of what I get. In marketing, staying curious and noticing what attracts your attention and what misses the mark is essential. There’s a ton to be learned from all that spam.   The 5 Most Common Mistakes of Email Marketers I’ve compiled a list…

Back to Blog Trust is the cornerstone of customer relationships, driving sales and fostering loyalty. Yet, building that trust swiftly, especially in a competitive landscape filled with countless consumer options, can be challenging. Establishing credibility and rapport takes time and effort. (It’s the one thing you can’t buy at Costco.) However, strategic actions can accelerate trust building. You can cultivate trust quickly…

Back to Blog Hey there, busy members! We see you. You’re juggling inventory, payroll, marketing… the list always continues. And we keep sending emails about events you need more time to attend, right? While these events can be incredible opportunities to learn and grow professionally, we understand that “getting together” isn’t on everybody’s calendar. However,…

Back to Blog Whew! Can you feel it? The unofficial start of summer is here. Summer is a season of change for many small businesses. School is almost out, vacations are in, and customer behavior shifts as people embrace the warmer weather and longer days. For some businesses, it’s a time of enormous revenue; for…

Back to Blog I recently spoke with an SEO expert who swore that search engines are biased against AI-written websites (websites without one word written by a human). He said AI-written websites are something search engines are discounting for (marking you down) because of the possibility of the sites being fake or holder sites. I…

Back to Blog Do you want to wow your existing customers? Are you ready to take your “relationship” with them to the next level? It may be time to grab your data and do some personalized marketing. What You Need To get your customers’ attention, you need tools to measure buying frequency and purchase history.…

Back to Blog Some people think a chamber membership is all about networking, and because of that, they see it as obsolete. After all, you can just meet other business people online, right? Search on Facebook, and several business groups will come up, many geared to a certain profession or business size. Some of these…

Back to Blog No matter your industry, you can always learn from techniques used in other businesses, particularly if those techniques lead you to ideas that help you connect with your audience. This article will discuss an easy change that will transform your business’s marketing and how people see your business. It’s something you can…

Back to Blog So, you want to grow your business? But you have a limited budget, time, and resources, right? That means you must choose what to work on to maximize growth. Here are the things you should concentrate on first: The Digital Imperative Small businesses can do big things. Technology is one of the…

Back to Blog AI is certainly the “Belle of the Ball” these days, but it’s also under scrutiny. It can save businesses a lot of time, but many professionals fear what the adoption might mean. Is it right for you and your business? First, unless you are off the grid, you’re likely already using AI…